Hey Everyone!
I have a lot of great things going on in the “marketing lab” right now and I’m very excited to be bringing them to you very soon - but for the next few days, I wanted to reprint a series of articles that I’ve published in the past on how to sell the RIGHT way on Ebay!
Part 1 - Writing Descriptions That SELL Your Item on Ebay!
The title that you give your listings and the description that you provide are going to make all the difference when it comes to the sale of your products. The title and the description are your form of advertising in the eBay community. Without solid titles and strong descriptions you stand the chance of losing buyers to other sellers who stand out in the crowd. Your goal should be to become one of these sellers that stand out in that crowd.
Creating a strong title: Buyers at eBay will notice the product that you’re selling from the title that you write for the item. You want to create a title that is immediately eye catching so that buyers want to linger for that crucial extra minute to read your description.
Following are some guidelines for writing a strong, eye-catching title:
- Try to use words that are highly descriptive and that fully describe the item that you’re selling.
- If appropriate include the key words in the title such as (1) brand names, (2) artist name, (3) designer names, or (4) any other identifying words that you know buyers will recognize.
- You need to precisely say what the item is. Don’t be afraid to include the category name in the item title since it never hurts to emphasize this.
- Try to choose words in the title that buyers might use to search for items. This will bring more buyers to your item page.
- You only have so much space for a title so make the most of the words that you use. You don’t want to use words that have no meaning, such as “incredible”, which really tells the buyer nothing about he item that you’re selling.
Next time we’ll be discussing alittle about “Including photos in your listings”.
Take care and stay tuned for more internet marketing updates!
