Ebay Power Selling Course Part 3: Ebay Storefronts

EBay Store Fronts are another way that you can sell items on eBay.  The products that you choose to sell will have a front row seat to eBay buyers who are looking for the items that you’re offering.

EBay is one advertising opportunity that you might not want to miss so that you can maximize your business exposure on the Internet.  When you use an eBay Store Front you can connect with thousands of people every day who shop on eBay.

It costs very little for you to open an eBay Store.  For just a low cost each month you can start to boost your Internet presence, increase your sales, and add to your customer database.  When you start an eBay Store you’ll have these tools at your disposal:

• An online Store Front that is completely yours to develop and create to fit your business needs.

• Tracking methods and a way to analyze how your business is doing within the eBay community.

• Easy tools to manage the running of your eBay Store.

• Tools at hand for marketing and merchandising your product.

There are many benefits of an eBay Store Front.  When you open an eBay Store Front you’ll find that there are many benefits to you and your business.  An eBay Store Front gives you the opportunity to reach thousands of people each day and increase the exposure that you need to obtain more customers.

One of the big benefits of having an eBay Store Front is that it gives your website a look of professionalism that is going to give you the credibility that you need to reach customers that are looking for a particular product or service on the Internet.  It takes only a few minutes to start your eBay store, which means that you’ll be up and running in no time, and ready for customers to find you.

Next time we’ll be discussing a little about “What sells and what doesn’t sell”.

Ebay Power Selling Course Part 2: Including photos in your listings

To achieve any degree of success as a seller on eBay you’ll need to include a picture of the item that you’re selling.  Buyers are drawn to those listings that have a good, clear photo of the item. When you’re taking a picture of the item there are some basic guidelines that you should follow to make the most of this photo opportunity:

• Make sure that the lighting is good so that you get pictures that are clear and natural.  If you’re taking a picture outside make sure to use a flash if you need to increase the brightness of the picture.

• Use a backdrop of some kind for smaller items.  Try to avoid using a white backdrop as this put too much contrast into the picture.

• Remove other objects from the picture that have no relevance to the item that you’re selling.

• Get as close as you can without losing focus.

• Take pictures of sections of the item that you’re selling so that buyers can see all sides.

• Take pictures of any distinguishing marks on the item, such as manufacturer stamps on the bottoms of vases.

• After you’ve taken the picture eBay will walk you through the process of uploading the photo to your listing page.   When you download the “EBay Picture Services Application” it will be easy for you to manage and upload all your pictures.

You want to develop a design for your online business that is going to enhance your business image and that will add strength to your Internet presence on eBay.  This strategy is vital to the success of your business.

Your goal should be to develop a design for your business that you can use in all areas of promoting your online website:  advertising through your eBay description, creating strong titles, and including great pictures with your listings.  You want to create a business design that will be remembered and recognized by your eBay customers, and that builds trust and reliability in your business as well as consistency.

Next time we’ll be discussing a little about “Ebay storefronts”!

Hey Everyone!

I have a lot of great things going on in the “marketing lab” right now and I’m very excited to be bringing them to you very soon – but for the next few days,  I wanted to reprint a series of articles that I’ve published in the past on how to sell the RIGHT way on Ebay!

Part 1 – Writing Descriptions That SELL Your Item on Ebay!

The title that you give your listings and the description that you provide are going to make all the difference when it comes to the sale of your products.  The title and the description are your form of advertising in the eBay community.  Without solid titles and strong descriptions you stand the chance of losing buyers to other sellers who stand out in the crowd.  Your goal should be to become one of these sellers that stand out in that crowd.

Creating a strong title: Buyers at eBay will notice the product that you’re selling from the title that you write for the item.  You want to create a title that is immediately eye catching so that buyers want to linger for that crucial extra minute to read your description.

Following are some guidelines for writing a strong, eye-catching title:

• Try to use words that are highly descriptive and that fully describe the item that you’re selling.
• If appropriate include the key words in the title such as (1) brand names, (2) artist name, (3) designer names, or (4) any other    identifying words that you know buyers will recognize.
• You need to precisely say what the item is.  Don’t be afraid to include the category name in the item title since it never hurts to emphasize this.
• Try to choose words in the title that buyers might use to search for items.  This will bring more buyers to your item page.
• You only have so much space for a title so make the most of the words that you use.  You don’t want to use words that have no meaning, such as “incredible”, which really tells the buyer nothing about he item that you’re selling.

Next time we’ll be discussing alittle about “Including photos in your listings”.

Take care and stay tuned for more internet marketing updates!