All posts by Bob Gatchel

Do You REALLY Wish You Got In At The Beginning?

If you are like me and have been around the home business and network marketing arena, the topic of “getting in on the ground floor” always comes up, especially when talking about some of the big and successful companies in the industry.

When talking about some of the “giant companies” in the industry … someone invariably says: “Man, I wish I got in on the ground floor when that started”.  C’mon, you’ve heard it, you may have even said it but probably most of us have thought that!  You know I’m right!   Because we know that if we did get in on the ground floor of one of these NOW successful companies, and we worked it, we COULD be in the enviable position of making amazing money.

Now … here is where there is a problem in that thinking.  EVERYONE SAYS that they wish they were in at the beginning or ground floor of a new company … but they don’t know the time, energy and work that goes along with it.  AND MORE importantly they don’t know the hassles, stumbles, issues, errors, problems, and just plain confusion that happens when a new company starts.

They see a Xango or MonaVie or Primerica or Visalus … and they think that just because they got in “early” that because now these companies are “dialed in” that it was a cakewalk to get started in the beginning!  SORRY … that just ain’t true!  When you get in on the “ground floor” of an opportunity you will be overworked, underpaid, and stressed out more than you can imagine because that IS WHAT HAPPENS IN START UPS!

Do you remember the exploding bottles at Xango?  I do.  Or how about MonaVie when it was first called Monarch Health Sciences that was down to it’s last dime before they adapted and became MonaVie.  Or Primerica when the insurance industry was trying to put them out of business or Visalus that was almost broke in 2008 before becoming the marketing giant it is now.   THE POINT IS … Start ups are NOT easy PERIOD!

In my 25 years in the industry I have participated in one way, shape or form in a handful of startup companies in different fields and I can tell you that in each one of them, the startup phase was probably the most work and most aggravation and hassle I have ever done – but it was worth it because those are “learning steps” you take to GROW that big company, and I have been blessed to make tremendous income from these startups as they grew.

Right now I’m part of an amazing new “startup” called Solavei that is not only a startup company but also providing mobile phone service at $49 a month unlimited voice, data, text. The people, product, pay plan and philosophy of the company is second to none and one of the strongest value propositions I have ever seen.

BUT … I can tell you that as a Founding Member, this is by far one of the most challenging I have ever been through AND THIS IS NOT A COMPLAINT!  Why is it the most challenging?  Well, it’s a start up company and that in and of itself has it’s own challenges, but unlike a company that sells a bottle of pills or shakes that are “simple to understand” – we are now also dealing with a “technically based product” where folks need to do things like: read instructions, handle some minor computer skills, read instructions, follow advice, understand some of the minor technical things that go with mobile phone and service, and oh, did I say read instructions and follow them?   The point is … this is right now like a startup within a startup and there are more issues than I have experienced in other companies.

Is it a pain in the neck?  ABSOLUTELY!   But … FOLKS, IT’S A STARTUP and that is EXACTLY what happens in a startup!  And I can say that for a startup that is breaking ground in a new area, Solavei is doing tremendous things and improving on a daily basis FASTER than I have seen other companies do in the past.  They react!

My concern is I see people complaining about “hold times” … slow response … things not working the first time … errors … mistakes … adjustments … technical challenges … some even behaving like petulant children who are now complaining about these issues.

But I guarantee that many times these same people talk “whistfully” about being on the ground floor of that last big deal … not realizing they are ON the ground floor of the next big deal and like it or not … THIS IS WHAT THE GROUND FLOOR LOOKS LIKE and the way to get through this is work, understanding, support, communication and realizing that many times you are going to be dealing with a lot of confusion and be “overworked and underpaid” but … that is how you WIN in this industry.

It reminds of the old phrase that goes:

“I will do today what most people won’t, to live tomorrow like most people can’t”


And part of that in being in a “start up” is being part of the solution and not part of the problem.  It’s about BEING the person to solve as many problems as you can, get answers as you can and spread the solutions to your teams and colleagues in a sense of community, solidarity and forward thinking positiveness even in the face of challenges.

SO … before ever again think that you wish you were in on the ground floor of a start up company, ask yourself are you willing to be strong enough and work hard enough to get through this phase so that years down the road you won’t ever have to wished you’d done that, but have the self satisfaction that you DID do it and are now reaping the rewards of your labor.

Just sayin …



Marketing Test: You CAN Make Money Generating Leads!

Hey Gang!

In response to numerous requests, I’m now going to post the results of something that I have been testing … and that is the best way to generate leads online that doesn’t cost a lot or require any huge technical skills!

But before I do … I have to make a confession.  Look, I’ve been doing online marketing for a long, long time.  And in the early days it was just crazy.  Everything was new so we just did a lot of things that failed and a lot of things that worked.  BUT over the years as things got more sophisticated and technologically “easier” to work online … many of us drifted away from the BASICS of marketing, depending on technology solutions to do the marketing for us.

Well …as the old saying goes, everything old is new again!  And thanks to a “wake up call” from a “snot nosed kid” who is one of my marketing students (smile) – he definitely “one upped” me by using MY OWN TECHNIQUE AGAINST ME!  And “old school” technique that I stopped using and am KICKING MYSELF because I did!

You see … back in the late 90’s I was asked to contribute to a chapter in Robert Allen’s book “Multiple Streams of Internet Income” where I shared with him my “shocking” technique of generating leads online.   It was well received but over the years … that technique sunk into the sands of time and I forgot about it, until now.

That SECRET lead generation technique?  BUYING ADVERTISING ONLINE!

WHAT?  No SEO?  No Blogging?  No Forum Posting?  No Techy Website Tricks?  NOPE!

Here is the concept:

  • Find advertising venues online that match your niche or product
  • Advertise on those sites, lists, services
  • Direct people back to your system so they get more information
  • Capture their information
  • Sell them & Make Money

It truly is as simple as that.  AND if you can make enough money to cover your advertising costs, or even just a little under you are generating very cheap or even FREE leads, very quickly when compared to trying to do all the technical mumbo jumbo we all seem to do these days to generate leads.

But it can get better … and I covered this in my chapter.  IF you structure the system correctly you could actually not just break even but you could MAKE MONEY while generating leads so that you can not only cover your advertising cost, but make more money to advertise.  And when you do that you get more leads.  More leads means more prospects and more customers and then more money from your business.  The money is in the list and if you can get paid to build a list you can make a fortune.

How does this work.  It’s just a minor twist:

  • Find a front end product (affiliate / CPA offer etc) that resonates with your nice
  • Advertise to get them to your site & capture their information
  • Sell them on the “front end” product
  • Some will buy, some won’t
  • BUT if the offer is good enough you can make money
  • BUT Then you PROMOTE your MAIN product to ALL the leads!

A minor tweak but a major difference.   How we do this is find an affiliate program or a CPA offer that has high conversion and high payout and “lead with that”, make our money and keep all the leads.  Again, the product has to be relevant to your perfect customer.

Without revealing all the details here of my test.  I want to share with you how I MADE $1.42 for every lead I generated for a recent campaign.  THAT is before I even sold them my BACK END PRODUCT!

  • Cost = $75 for a small run advertising test
  • Generated 368 Visitors to my capture page
  • 122 of those visitors “opted in” for more information.
  • The “front end product” was a LOW cost (to them) service that created a $50 commission to me when they purchased.
  • This generated only $250 in sales.  That could be better but it was my fault with a technical glitch that turned off some buyers!
  • That crated a $175 PROFIT up front!  Even before I hit them with my “main offer”
  • SO $175 divided by 122 leads = $1.43 PROFIT per lead created!
  • The “back end” consists of two “tools” that customers in this industry will want to use and need and pay a nice average of $30 a month back to me.
  • So if only say … 5 of them act that would be a residual $150 per month
  • OR a total income in month 1 of approximately $325 on a $75 advertising investment!

So what do you think you should do with that profit?  YOU GOT IT … reinvest and do the same thing over and over again.  SO that you scale it up and in a short period of time you could be creating a HUGE list of people that you can go back to with other products and services!

Look … even if I just made enough money to cover the cost of the advertising and I made not one red cent on the front end, but still got 122 leads and a residual $150 a month from that promotion … it’s STILL making money in the short AND long run!

So can it be done … yes.  How can you do it?  Stay tuned.  After sharing this with some of my colleagues and students, they are asking me to do a webinar or training on how to do this!  I will be offering this for FREE to everyone so … keep checking back and I will post on facebook about this training too!

AND for those of you that are students of mine or part of any of the network marketing or direct sales programs I support – I have some extra goodies for you too!


Are You Screwing Up Your Business On Facebook?

In my over 26+ years in the world of network marketing, I’ve had the fantastic opportunity to be trained by some of the best industry leaders that this industry has ever produced. I think my most favorite trainings and lessons come from the “war stories” told by these mentors. Real world anecdotes and stories that really crystallize the challenges that network marketers face.

Yes, we as “MLM’ers” sit on these calls, the meetings and webinars listening to the war stories of what went wrong! But, the best part of this training is that we have the chance to learn from the mistakes of others and have the chance to learn what NOT to do to avoid the pitfalls and find a more direct path to network marketing success.

One of the biggest “threads” and euphemisms about the industry is the concept of network marketers becoming members of “The NFL Club” – where NFL stands for No Friends Left. For those of you that may have never heard of this concept, let me give a little explanation.

I’m sure that if you are in network marketing or even had friends of family in network marketing, you may have run into this kind of situation. Here it is: A member of the NFL club is that person, friend or family member that you AVOID LIKE THE PLAGUE because every time you meet them at a gathering, a function or on the street – do nothing but “barf” their network marketing opportunity or product on you.

C’mon … you know what I’m talking about, don’t you? You know you do! You have people like that in your life, and maybe YOU were or are one of these people too.  Here is a true story of my most “memorable” NFL member stories:

True story! I’m at a FUNERAL of a family friend and here came someone into the funeral home – let’s call him “Joe” to avoid embarrassing him in this message. Well, when he came into the funeral home, I swear that everyone scattered like rats leaving a sinking ship to avoid talking to him!

At the time I didn’t know what was going on, BUT but within 10 seconds of him coming up to me I knew WHY!

You see, he instantly started blathering about a great new business opportunity, with a cutting edge product, and I would be great to be part of the team, and kept asking me if I was really serious about my financial future.  In my mind I was going “DUDE, this is a FUNERAL MAN … what is WRONG with you!”

Yes, he did talk about the family, the “guest of honor”, and the weather, but every bit of his conversation dripped of looking for an opportunity to inject his new network marketing business into the conversation.

It was amazing to watch him float among the room, doing the same thing and having more and more people get away from him as fast as possible. C’mon … you KNOW what I’m talking about!

“Joe” is a typical member of the NFL club, and when talking about folks like this, we as network marketers like to sit back and chuckle, laugh at people like him, we shake our heads and comment about what a “bonehead” people like this really are.

But I’m here to tell you that YOU may be just as GUILTY as “Joe” but you may not even really know you are doing it – or worse – you may NOT know it because it has now taken a different form, and this “error” is often done by many well meaning new members of the network marketing community, but also being done MORE AND MORE by veterans of this industry that think that they are past doing this!

I know, I know.  If I ask you right now (as one network marketer to another) if you are guilty of this activity.  I’m sure you say NO because you don’t accost or pester people in the malls, or family gatherings or heaven’s forbid a FUNERAL. Or I’m sure you don’t THINK You are doing something as silly as pestering, accosting or bugging friends, family or colleagues.

But I bet you are doing the same thing on FACEBOOK!

Why can I say this?  Because over the past few years, more and more veteran and newbie network marketers are indeed acting like “Joe” on social media – namely Facebook.  I bet you MIGHT be doing this and may not even know it! And, after you read this article, and maybe look at your whole social media activity – you may FINALLY realize why your may be having horrible results in using Facebook to build your network marketing business!

Look … before I get into the SEVEN major errors network marketers are making on Facebook, I want to remind you about one important thing about Facebook and other forms of social media.


Look, what is social media all about? It’s about using a digital, online interface to interact and communicate and share information about you and your life to your friends and colleagues. It’s just an online version of real life, and all about personal communication.  It’s about building a community of people that like to interact with one another.

Unfortunately, there has been a trend in with network marketers that is not only driving me nuts, but is also driving others nuts, and creating members of what I call the DNFL club:

The Digital No Friends Left Club

Where these marketers just act like “Joe” at the funeral, incessantly talking about his busines, his product, his agenda without any regard for the community that he is part of.  Basiclaly giving him an image of an uncaring, unprofessional, BORE that is to be avoided and never to be worked with!

What’s REALLY disturbing to me?  Is that I’m seeing a wide range of so called network marketing experts, leaders, mentors, distributors and self proclaimed “experts” of using social media and network marketing quickly become pariahs that are ignored due to their misuse of Facebook and other social media platform to build their network marketing team!

Again, in a nutshell what does this all mean?  Simple – HUGE numbers of network marketers are DIGITALLY through Facebook, doing what “Joe” did at the funeral … and that is just using Facebook to do nothing but “barf” all over their friends, colleagues and family about their opportunity.

What is different about doing this in real life or online? NOTHING!

It’s just as annoying and just as unproductive as doing it in real life. And all it does is have friends, family and colleagues “unfriending” and ignoring” you faster than a jackrabbit on a date!

Are YOU Guilty Of These DNFL Offenses?

Now, it’s time for a bit of a reality check and a time of some necessary self realization here. It’s time to talk about the litany of offenses that have turned well meaning network marketers to annoying “Joes”.

Are you doing any of the following things? If you are, it’s time to make some serious changes.

Because remember, people don’t care how much you know or what you are doing until you show how much you care – and doing any or all of these things proves that you DON’T care about your friends, colleagues and family online – and if you don’t care about THEM they sure as Hell don’t care about you and can and WILL quickly become a DNFL member.

Now in the next few comments I’m going to use “you” a lot, but this is directed as a generalization – but if it does apply to YOU, take notice and make changes NOW!

(1) Do NOTHING But Post To Your Facebook Wall About Your Opportunity Or Product.

I have many friends that I have reluctantly removed, unfriended and ignored on Facebook because every single, solitary post from them on their wall was about their opportunity or their product and not much if ANY of anything about their life.

Once is a while is fine because your business can her an important part of your life, but when every post becomes how many people you brought in, how much weight you lost, how many home parties you did, how many customers you got, or the 14 millionth post about your juice, makeup, shake, cookie, vitamin, pill, face crew. You just come off desperate and unprofessional.

Most of the TOP network marketers who work online and on Facebook RARELY even MENTION their company or product, yet they build their business quite well online. Why? Because they post more about their entire life and lifestyle and sharing information with people to help them with their business or just saying HEY, or sharing information about their family or events in their life.

Remember, your online persona is an “avatar” of your real life, and the more you just barf about your business or product you seem shallow and very … well … uninteresting. And I and others are NOT going to spend our valuable time dealing or listening to uninteresting people!

To quote my wife about Facebook: “If you are someone that does not bring interest, or light, or inspiration, and information about you to my life – I’m done with you”. She is by far one of the best Social Media experts I know and I can’t tell you HOW MANY people she has unfriended / removed / ignored due to the “Joe’s” out there in the DNFL club.

(2) Using Veiled “News” To Sneak In Information About Your Product or Opportunity.

This one is a real bugaboo of mine, and is really just a different version of the previous example.

Instead of making direct pitches about your business or product. You find some news story, article, video, interview that justifies your business or your product and you post that … but then a thread begins that talks about the product or opportunity.

Again, this is like “Joe” at the funeral, where every word, sentence and conversation thread was being analyzed for that RIGHT time to drop a subject to bring the conversation back to his business, product or opportunity.  Look, people KNOW you are doing that (online and offline) and when they feel you are doing nothing but looking for ways to “get your point” in and sell your stuff – you get avoided VERY quickly!

You think you are being sly, sneaky and smart doing this? Nope! We can all see through it and it again, makes you nothing more than a one note poster that becomes yet another unfriended or ignored marketer on Facebook.

(3) Profile Picture Badges

In the early days of this concept (of someone putting a company logo or image as part of their profile picture) was interesting and it had some interesting results. But as more and more people began to do this, the power and interest of this wore off and is now pretty much an annoyance.

I admit, that in the past I did use these but realized something.

I’m BOB GATCHEL, I’m ME and no matter what product or service I’m selling, people are more interested in ME and what I’m doing and how I interact with others and with them. And having that “virtual tattoo” on my head or my profile picture EVERY time I interact with someone online was nothing more than a version of “spamming” my product in our first example.

Think of it as “Joe” coming to the funeral in his nice suit, with a big red button on his lapel that says “Ask me about how you can make money in my business”.  It’s not appropriate and again, looks really desperate and unprofessional.

I have heard from others (and I am now also guilty of this), that when I see someone with one of those badges with their company logo as part of their profile picture on Facebook – OR – if they use a company logo or product image as their profile photo … I IGNORE them and UNFRIEND THEM!  I just don’t wanna be constantly pitched directly OR indirectly!

Think about it! The more friends that unfriend you and ignore you … how are you going to get them to learn more about your business or even CARE about what you are doing.  You DRIVE them away doing things like this!

(4) Company Or Team Link “Share Spam”

This one is sort of a combination of many of the above. Here is how it works:

Suppose your company or a team member or someone in the company creates a page, video or story about the company, product or opportunity. That’s great and in moderation (we will talk about this in a minute)

BUT invariably – it becomes like a chain letter where everyone on the team shares, comments and cross posts amongst each other.  Where in just a few hours it seems everyone on this team has this same post, posted to other posts and other “friends” or team members that do the same.  It’s like a virus that begins to infect every Facebook wall of a team.

Yes, SOME so called “Social Media Experts” and many network marketing company owners think this creates “mass” and gets their story out there for all to see in a great wide swath, because it creates the illusion of team / company excitement.

Nope – it looks desperate, contrived and totally unprofessional.  And people DO begin to ignore this because … well … it never stops.  When a new product comes, out or the box changed color, or the company president created a new video, it happens all over again and it gets VERY old VERY fast and is one of the fastest ways to lose “outer circle” friends and relationships online.

In the end, many of these teams, companies and distributors end up just sharing information amongst themselves ONLY because they have driven away other friends, colleagues, family or other online connections because they see you and your group as a bunch of folks all in their own world, caring only about the business and the opportunity and the product and not about the people you SHOULD be building relationships with.

Being friends with several network marketers across several industries and companies, the instant I see this – I just move on and when someone is an egregious offender of this (and the other offenses above) – I just don’t read what they say and just move on and end up unfriending or ignoring these people.

(5) Inappropriate Tagging Or Wall Posting

Now, by far the very worst offense and in most cases the reason for almost INSTANT unfriending or ignoring is this:

* Tagging people in a video, image, post, picture that has to deal with NOTHING personal, but again, something to do with your business, opportunity or product. Look, if you tag me in a picture of a meeting I attended, or of me at an event that’s GREAT!.

BUT to tag me in a photo of your bottle of juice, or image of your company logo, or some veiled news story that is a “in road” to a conversation thread about your business – you are GONE!  This is SUPER bad form and happens REGULARLY!

* Using veiled articles or notes and then tagging or sharing them on my wall or anywhere on Facebook that is not appropriate is nothing but SPAM. It’s kind of like that chain letter attitude mentioned above BUT taking that and posting that on MY or OTHER non involved people’s Facebook walls without their approvel!

I have a ZERO tolerance with this and you are GONE the instant you do this. Trust me, people are sick of this and when this happens people dump you like yesterday’s trash.  And these days, people are reporting this as spam to Facebook and accounts are being terminated over things like this.  WHY?  Because it violates the whole concept of what SOCIAL MEDIA is about.  Treat me like a number, or notch in your network marketing belt and nothing but a prospect – then you show you don’t care about the community.

* Spamming My Wall.  A more egregious version of the previous concept.  Just posting something about your product, opportunity or company on ANYONE’s wall on Facebook is a MAJOR NO NO and again, an instant removal by me. I and others have even go so far as to report egregious offenders to Facebook for doing this, ending up in a termination of the account

(6) Massive Friending Of People For Blatant Cross Promotional Purposes

When you combine everything above COMBINED with the fact some folks go out there and friend hundreds and thousands of people for the sole purpose of building a huge friends list that they can annoy, spam and “barf” on. Again, is bad form.

It’s not about how many friends you have in this media, it’s about the relationships you build in this industry. I get literally hundreds of friend requests each day and in most cases I accept them all, and in most cases, it is someone doing all of the wrong things I mentioned above. Guess what happens? INSTANT removal and these folks are doing nothing but wasting time and energy trying this.

Funny, I happened to see someone online recently who is a MAJOR offender of most if not all of these things mentioned in this article – and this particular person posted that they were really upset because Facebook “blocked” them from friending more people for some reason.

Duhh!  The reason is you are friending lots of people for one purpose only – to promote to them – and you DO try to promote to them – OR they see your Facebook wall is nothing but a sycophantic shrine to your network marketing business where your agenda is clear, and the reasoning for WHY you friended them is clear.  So they either UNfriend you in droves, or in many cases these days these folks REPORT you to Facebook and you start to get that “reputation” as someone to be watched and your access throttled or even terminated.

Because there is nothing SOCIAL about what you are DOING!

(7) Finally – Quotes, Quotes and More Quotes.

This REALLY is something that REALLY gets my goat and a real sticking point with me.

Many of the folks that do all of things I just mentioned may come to the realization that they may have to add “other content” to their Facebook to seem a bit more real.  Well they are thinking in the right direction but then they go about it the wrong way.

So what do they do? They end up going to some online quote site and just do nothing but post and post and post some “inspirational” quotes from the web. Or some inspirational “picture” or an image that has that arrow that points to your picture that says “This Person Loves MLM” or something totally uninspiring and interesting as that.

Doing this as part of the REST of the offenses described here, again, make you appear to be just posting this “perfunctory” extra quotes, or pictures as part of your promotional agenda and NOTHING to do with the real you.  Contrived is the best word.

Why share inspirational quotes or pictures with me on Facebook if you don’t talk about what this inspiration is doing for your family, or your kids, your dog, your parents.  How how you are doing things in your life.  Nope – it’s ALL an agenda for your business and it shows. You may THINK people see past this, they do not.  People are getting wiser and have MUCH less tolerance for constant insipid talk on Facebook and blatant promotional pitches – looking to connect with REAL people as part of the community!

When you add any or all of these offenses, you know what it all comes down to?

It comes down that, if you do this, you just don’t CARE about the community that you are trying to develop online. You appear to be, in the end, unprofessional and just see your friends, family and colleagues online as nothing more than an asset to help you build your business and nothing more.

Remember – people don’t care what you know until they know how much you care. And when you are like a digital version of “Joe” … it shows you don’t care and you end up losing friends and worse, lose respect. And the worst part of it all? It does nothing to build your business in the long run.

Here Is What You Should Do

(1) Be REAL!

Share your life and stories (as appropriate) on Facebook. Reach out and comment and participate in the lives of your friends, family and colleagues online. Talk about the weather, the kids, events you name it. Share pictures and stories. You are more than just your business, and using Facebook to do that shows you do care about the community and then when you do that the community will care about you.

(2) You CAN Talk About Your Company But Carefully And Appropriately

Look, I know you may be proud of your business or your product, and it is part of your life. There is NOTHING wrong with posting something on your wall about events or big things about your business or product but keep it in moderation.

My rule of thumb?

You should have 10 to 15 personal posts, comments, shares, pictures to every ONE post about your business. And when you do that keep it real with no hype, and no pushiness.

I am currently involved with a product line that has helped me lose close to 30 pounds in 90 days, and you know what? I have NEVER posted anything about the product or business directly on Facebook.

Yes, my wife and I talk about things about it and some folks reach out to us and I offer to give them more information privately. I do and they love it and we have been building a very successful business and team with this method.

WHY? Because I’m not seen as a pushy salesman of the product. YES again, we do mention it and when we hit our different levels of success, I post a thank you to some folks etc, but again, IN MODERATION!

NOTE: If you wanna push a business or product online do NOT do it on your FRIEND account but create a fan page on Facebook to do that. On that page, BARF AWAY, but do NOT do that on your main Facebook account.

(3) Be Real And Demand That Your Company Friends & Team Do The Same

We need to pay this concept forward and make sure our teams, company and friends honor this “being real philosophy”. I have had friends in my company who did nothing but talk about the business on my pages and I have had to remove their posts and remind them that although occasionally it’s OK to do that, but not so much that WE as a group look “desperate” and become members of the DNFL club.

SO – there you have it!

How much of this have you done? How much of this have you seen? How many of you are fed up with this unprofessional use of Facebook?  And how many of you are going to change how you use Facebook (before you lose your friends or even have your account terminated?)

Well … it’s time to stop and remember that this is not an advertising platform, it’s a social platform.

Instead of just seeing people as building blocks solely as bricks to build your business, but instead they are people that want to talk with you, relate with you and be part of a community with you.

The minute you treat people as people and NOT as bodies you are throwing your business or opportunity at … and you start using Facebook and other social media as the tool it should be, then you will see greater interaction and relationships online, and in turn your business can and will thrive online.

Network marketing is a relationship business. And it’s time we remember that and concentrate on building relationships online and stop being a “Joe” and get OUT of the DNFL club!

The Three Crazy Myths About Network Marketing

Network marketing is one of the fastest growing industries in the world today, where entrepreneurs are using this unique business model to create incredible streams of income in their lives. Even with the amazing success of this industry, many people still hold onto some false beliefs about the network marketing industry and how viable it is as a home business.

Myth 1: The Pyramid Scheme

One of the most common myths compares network marketing to illegal pyramid schemes. Illegal pyramid schemes are nothing but a “money game” that lure people in by making exorbitant income claims and do not sell any form of legitimate product or service to retail customers. It’s a system where money is created only by recruiting people.

Fact: All legitimate, modern multilevel marketing and network marketing businesses offer a wide range of excellent products and services that appeal to distributors and customers alike. In fact, most of the best network marketing companies offer extremely unique products that often can’t be found anywhere else, helping to create long term, happy customers.

Continue reading The Three Crazy Myths About Network Marketing

How A Home Business Can Change Your Life For The Better

There’s a lot of talk in the media about how the concept of telecommuting and home based business is changing the field of small business. Today, small businesses may be the corner store, a well-known franchise, a network marketing program housed in someone’s living room. A small home based business has the potential to completely transform your life, creating a freedom that is rarely found in any other type of business model.

Many people don’t realize that working outside the home encompasses a range of hassles and expenses that may take some time to unravel before the full cost can be seen. On the surface, the costs of working for someone else may not seem like much, but when added up, they make up a substantial amount of money.

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How To Choose The Perfect Network Marketing Opportunity

In these uncertain economic times, many people today are looking for a solid and legitimate home business model to help create another stable stream of income in their lives. Not to mention the ability to spend more time with family, and the chance to quit their jobs and become their own boss.

Rather than taking the risky path of creating their own product and then trying to create a market for the product, many entrepreneurs are choosing to get into a turnkey network marketing businesses that can be easily run from home – especially with the technology available today.

The benefits of network marketing are that the market is already there – you just have to tap it to make sales. You do not need to reinvent the wheel trying to figure out if there is a market for the product. The items being sold by most network marketing companies, such as nutritional items, cleaning products or books are items that are already in demand by the public. There is no need to create a whole new market, or having to explain the value of a product that the public already knows that it wants to buy.

To find the best network marketing company for a home business, there are a few key areas to pay attention to:

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Success In Affiliate Marketing Through Relationship Building

It is generally a fact that in online marketing, your investment is all that matters.

Of course, you have invested money and effort in establishing yourself to succeed in affiliate marketing. Because of this, you are expecting to receive what is due for you.

As an entrepreneur, take into consideration establishing good relationship with each of your prospect. It is a plus factor in turning them into long-term clients and helping you to make your marketing plan a success.

The point here is that you have to express to your prospects that you look on them as real people and not as like a bunch of receipts in your cash register. Make them feel that they are important in the business; it is sincerity that matters in conducting business with them.

Here are some pointers that you can refer to in establishing good relationship with them based on a positive point of view.

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The Secret Code Of Success

In today’s update, I want to share with you a “review” of one of the most important books that I was recently introduced to and that is called:  The Secret Code Of Success!

And I think I can sum up my review and advice on this book in 4 words:

BUY IT – READ IT!  (Click here to get a great deal on it at

You see … as an entrepreneur, I can attribute much of my success in business and life with the training and mentoring that I have received from my mentors, trainers and coaches.   And a key part of my success is doing that these mentors told me to do and a BIG part is to CONTINUALLY read and learn from books like Think and Grow Rich (which I read once a year every year) and even from biographies of top leaders in the world of business, technology, politics etc.

Bottom line?  This self education is VITAL to success in any areas of your life.

So … what is so special about this little book?  Well … it literally shocked me and DISTURBED ME.

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The Foundation Of A Successful Network Marketing Business

Stick with me here for a minute OK?  I love analogies to make a point.

So here goes …

Bricks date back thousands of years ago. They’re sturdy and can stand the test of time. When builders decide to build a brick house, they don’t start from the top of the house and build down.

They build from the ground up.

Outer brick walls are not the support of the home and they are not meant to carry the entire weight of the structure. Rather, they are built after the proper foundation is poured and after the supporting inner walls are up. This is the way an online MLM business is built, too.
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mlm leadership

How To Become A Network Marketing Leader

Today’s post comes from one of the often asked question I receive about the network marketing industry, and that is:  “How can I become a LEADER in network marketing”.

Big question … but the answer is surprisingly SHORT and SIMPLE!  Why? Because the answer IS short, sweet and extremely powerful.

Years ago I asked a similar question to my mentor and friend Robert Allen.  Here he was speaking, training, mentoring, and inspiring thousands and thousands of people.  I was in awe of what he was helping people become – and the leadership he showed.  I wanted to be able to do that – so I just sat with him and asked him the ubiquitous question …

“How did you become who you are and … how can I become a leader like you”?

The answer shocked me really …

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