Bob Gatchel’s Private Coaching

This needs to capture some attention and prepare the reader for the main headline…

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The main headline should be written with the largest text you are going to use on the whole page. This headline needs to mention the biggest benefit

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First few sentences should grab the visitors interest on an emotional level. Show the reader the benefits of your product by describing how they’ll feel or how things will improve once they purchase.

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Your Credibility

This should come early in the page. Talk about your expertise, what makes you credible to offer your product/service. Offer some user testimonials to enforce your credibility and the product credibility.

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John Doe – Atlanta, GA

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse libero nulla, adipiscing in vulputate id, tempus id nibh. Proin ut porttitor purus.”

John Doe – Atlanta, GA

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Benefits of Your Product or Service

Use bullet format as it’s easy to scan through. Itemize all the benefits (not features) in priority, first one the most important one. It’s better to have to many than not enough benefits. It often takes one good benefit to get someone to by or click the buy/download link

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in lorem neque, quis commodo tellus. Sed pellentesque malesuada tellus, sit amet cursus nulla aliquet vitae.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in lorem neque, quis commodo tellus. Sed pellentesque malesuada tellus, sit amet cursus nulla aliquet vitae.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in lorem neque, quis commodo tellus. Sed pellentesque malesuada tellus, sit amet cursus nulla aliquet vitae.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in lorem neque, quis commodo tellus. Sed pellentesque malesuada tellus, sit amet cursus nulla aliquet vitae.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in lorem neque, quis commodo tellus. Sed pellentesque malesuada tellus, sit amet cursus nulla aliquet vitae.
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Features of your Product or Service

Tell the reader exactly what they will get when they buy/use/download your product/service. This is also where you want to provide the details of the product/service.

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  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in lorem neque, quis commodo tellus. Sed pellentesque malesuada tellus, sit amet cursus nulla aliquet vitae.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in lorem neque, quis commodo tellus. Sed pellentesque malesuada tellus, sit amet cursus nulla aliquet vitae.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in lorem neque, quis commodo tellus. Sed pellentesque malesuada tellus, sit amet cursus nulla aliquet vitae.
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Order Now and Receive These Bonuses!

Include something valuable in addition to the product/service. A good bonus will sometimes get people to fill out the form because they are more interested in it than they are the main offer. You can use your services or a join-venture with someone else. Be sure to give a specific value to the free bonus.

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Bonus #1 – $97 Value
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Bonus #2 – $47 Value
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Ask for the order..make the buy/download button obvious.

Then provide detailed instruction on how the process will work. Imagine it is your readers first time ever buying/downloading something online.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus gravida turpis non massa sodales ut pharetra ipsum ornare. Curabitur sed justo magna. Maecenas sit amet augue sed eros tempus placerat. Sed eget eros et nisl sodales tincidunt.

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“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse libero nulla, adipiscing in vulputate id, tempus id nibh. Proin ut porttitor purus.”

John Doe – Atlanta, GA

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P.S. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus gravida turpis non massa sodales ut pharetra ipsum ornare. Curabitur sed justo magna. Maecenas sit amet augue sed eros tempus placerat. Sed eget eros et nisl sodales tincidunt.

P.S. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus gravida turpis non massa sodales ut pharetra ipsum ornare. Curabitur sed justo magna. Maecenas sit amet augue sed eros tempus placerat. Sed eget eros et nisl sodales tincidunt.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse libero nulla, adipiscing in vulputate id, tempus id nibh. Proin ut porttitor purus.

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