Ebay Power Selling Course Part 5: Building a powerseller reputation

The absolute most critical element to the eBay selling experience is building your eBay powerseller reputation.  The basic component of the reputation system on eBay is user feedback.

For every eBay transaction, including auctions and “Buy it now” transactions, both parties involved in the deal will have an opportunity to assign a positive, neutral, or negative score to their transaction, as well as provide textual comments.

Here’s how eBay describes the feedback system on their website:

“Every eBay user has a feedback score based on ratings from other members. Feedback lets you reward eBay users and inform the community about your experiences with others. Typically, members give a positive rating if they are happy with a transaction and a negative when basic obligations have not been met. Keep in mind that what you say about other members becomes a permanent part of their eBay reputation.”

In order to be successful in any capacity on eBay, whether you are buying or selling, it will be necessary to develop a positive powerseller reputation within the eBay community by embodying sound business practices and good customer relations.

Here are a few suggestions to get you started:

• Keep clear and open channels of communication with your customers.  Make sure you answer questions from potential bidders in a    timely manner and be particularly mindful to field any inquiries from auction winners.  Being quick to respond to perceived problems can    mean the difference between a positive and a negative feedback which can and will be a direct influence on potential buyers out there.

• Participate in as many transactions as possible.  Besides your feedback ratio, potential buyers will also give some scrutiny to the    sheer volume of business you do.  If given the choice of doing business with two individual sellers, and one of those sellers has a tried    and true reputation with thousands of transactions, the buyer is most likely going to go with the seller that has the most experience.     That seller should be you.

This concludes my 5 part Ebay Power Selling Course.  I hope you enjoyed it and got some good information out of it.

Stay tuned for more great information on the world of marketing on the internet!

Ebay Power Selling Course Part 3: Ebay Storefronts

EBay Store Fronts are another way that you can sell items on eBay.  The products that you choose to sell will have a front row seat to eBay buyers who are looking for the items that you’re offering.

EBay is one advertising opportunity that you might not want to miss so that you can maximize your business exposure on the Internet.  When you use an eBay Store Front you can connect with thousands of people every day who shop on eBay.

It costs very little for you to open an eBay Store.  For just a low cost each month you can start to boost your Internet presence, increase your sales, and add to your customer database.  When you start an eBay Store you’ll have these tools at your disposal:

• An online Store Front that is completely yours to develop and create to fit your business needs.

• Tracking methods and a way to analyze how your business is doing within the eBay community.

• Easy tools to manage the running of your eBay Store.

• Tools at hand for marketing and merchandising your product.

There are many benefits of an eBay Store Front.  When you open an eBay Store Front you’ll find that there are many benefits to you and your business.  An eBay Store Front gives you the opportunity to reach thousands of people each day and increase the exposure that you need to obtain more customers.

One of the big benefits of having an eBay Store Front is that it gives your website a look of professionalism that is going to give you the credibility that you need to reach customers that are looking for a particular product or service on the Internet.  It takes only a few minutes to start your eBay store, which means that you’ll be up and running in no time, and ready for customers to find you.

Next time we’ll be discussing a little about “What sells and what doesn’t sell”.

Hey Everyone!

I have a lot of great things going on in the “marketing lab” right now and I’m very excited to be bringing them to you very soon – but for the next few days,  I wanted to reprint a series of articles that I’ve published in the past on how to sell the RIGHT way on Ebay!

Part 1 – Writing Descriptions That SELL Your Item on Ebay!

The title that you give your listings and the description that you provide are going to make all the difference when it comes to the sale of your products.  The title and the description are your form of advertising in the eBay community.  Without solid titles and strong descriptions you stand the chance of losing buyers to other sellers who stand out in the crowd.  Your goal should be to become one of these sellers that stand out in that crowd.

Creating a strong title: Buyers at eBay will notice the product that you’re selling from the title that you write for the item.  You want to create a title that is immediately eye catching so that buyers want to linger for that crucial extra minute to read your description.

Following are some guidelines for writing a strong, eye-catching title:

• Try to use words that are highly descriptive and that fully describe the item that you’re selling.
• If appropriate include the key words in the title such as (1) brand names, (2) artist name, (3) designer names, or (4) any other    identifying words that you know buyers will recognize.
• You need to precisely say what the item is.  Don’t be afraid to include the category name in the item title since it never hurts to emphasize this.
• Try to choose words in the title that buyers might use to search for items.  This will bring more buyers to your item page.
• You only have so much space for a title so make the most of the words that you use.  You don’t want to use words that have no meaning, such as “incredible”, which really tells the buyer nothing about he item that you’re selling.

Next time we’ll be discussing alittle about “Including photos in your listings”.

Take care and stay tuned for more internet marketing updates!